Nurturing Little Minds

The client runs a business that supports kids in learning and development. They sent us a simple sketch of a logo - three stones stacked on top of each other - and asked if we could clean it up, maybe even explore a few new directions. We took that idea and ran with it. Inspired by the meaning behind the stones, we started thinking about growth, balance, and how their products help children learn and thrive. That’s how this concept came to life.

The logo for Nurturing Little Minds beautifully captures the essence of growth and transformation. It features an image of a person gently holding a stone, symbolizing care and guidance.
Each of the four stones tells a story: the bottom stone, raw and unrefined, with its sharp edges; the second, slightly shaped, beginning to reveal its potential; the third, carefully polished, with softened edges and a defined form; and the small pink stone at the top-a perfectly crafted gem with eight symmetrical facets.
Together, these stones embody the brand’s mission to nurture young minds with patience and care, creating a foundation for brilliance and success.